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Halftime Show is Kickoff to Salvation Army's Red Kettle Christmas Campaign

On Sunday, October 12th, Dallas Cowboy's owner and general manager Jerry Jones and The Salvation Army's Lieutenant-Colonel David Jeffrey announced Jonas Brothers as the featured performer for the 2008 Thanksgiving Day Red Kettle Kick-off. The chart-topping act will perform live during the nationally televised halftime show during the Dallas Cowboys Thanksgiving Day game that will air on Fox television network on November 27, 2008 at 3:15 pm CST.

For the past 11 years, the Dallas Cowboys Thanksgiving Day game halftime show has officially launched the Red Kettle Christmas campaign on a national stage, becoming an annual holiday tradition. Since the partnership began in 1997, the annual Red Kettle campaign has raised more than $1 billion, which has helped the army serve 30 million people each year nationwide. Last year, the campaign raised a record $118 million. Previous halftime performers include Kelly Clarkson, Carrie Underwood, Sheryl Crow, Toby Keith and Jessica Simpson.

The Red Kettle campaign has been one of the most recognizable and important charitable campaigns in the United States since its inception in 1891. Every holiday season, more than 25,000 Salvation Army volunteers fan out across the country to ring bells and solicit spare change donations to the iconic red kettles from holiday shoppers. For more information, please visit http://www.salvationarmyusa.org/

  SATELLITE FEEDS:
  Sunday, October 12th, 2008         Monday, October 13th, 2008
  6:30 PM - 6:45 PM ET               10:30 AM - 10:45 AM ET
  AMC 3                              AMC 3
  C-Band                             C-Band
  Transponder 3                      Transponder 3
  Downlink Freq. 3760 Horizontal     Downlink Freq. 3760 Horizontal

  Monday, October 13th, 2008
  2:30 PM - 2:45 PM ET
  AMC 3
  C-Band
  Transponder 3
  Downlink Freq. 3760 Horizontal

NEWS: Jonas Brothers announced as talent for halftime show at nationally televised Dallas Cowboys Thanksgiving Day game.

FORMAT: B-roll and Soundbites

ADDITIONAL RESOURCES: Video, contact information and more available at: http://www.prnewswire.com/broadcast/35317/press.html

SOUNDBITES:
* Jonas Brothers (Kevin, Joe, Nick)
* Jerry Jones, Owner, General Manager, Dallas Cowboys
* Lieutenant-Colonel David Jeffrey, The Salvation Army

B-ROLL INCLUDES:
* Salvation Army Red Kettles
* performance footage
* press conference footage

VIDEO PROVIDED BY: The Salvation Army

Contact: FOR MORE INFORMATION, PLEASE CALL: MultiVu Media Relations, 1-800-653-5313 EXT. 3