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NEW YORK, Oct. 7 /PRNewswire/ -- Over the last 70 years Entrepreneur Growth Capital, LLC ("EGC") and its predecessors have learned several lessons on how to weather bad times in the economy. This crisis is particularly serious, but EGC's longer term perspective gives some insights on how to manage in difficult times. Lessons learned from the prior crises include:

Most businesses will not go bankrupt - Credit crises are the time to work with clients to review their business models so they can maintain profitability even if sales decrease.

Profiteering in bad times is bad business - Continuing to lend at dramatically higher rates when others have pulled out of the market does not build long-term relationships. Clients remember the high rates and will go elsewhere when times return to normal.

Maintain your lending standards - The tendency is to loosen lending standards during periods of liquidity and tighten up during illiquid periods. Being consistent in good times and bad builds long-term relationships.

Work with your clients - Rigid standards don't work when times are very unsettled. Finding ways to benefit the clients by being innovative and flexible does work.

"EGC was founded by Aaron Landis to finance small and mid-sized businesses in 1937 during the Great Depression. Dean Landis, who represents the third generation, now runs EGC. Our underwriters are continuing to approve deals and we are actively seeking new clients. The U.S. has weathered many difficult times and while this one may be darker than most, we will work through it," said Vice President Mark Pruner.

About EGC

Entrepreneur Growth Capital is located in Manhattan and provides asset-based lending and factoring services to small and medium-sized businesses throughout the United States. EGC's Credit Cash affiliate (http://www.credit-cash.com/) is one of the fastest growing providers of loans against credit card receivables.

  For more information contact:

  Entrepreneur Growth Capital, LLC
  Mark Pruner,
  Vice President
  505 Park Avenue
  New York, NY 10022
  212-838-4840 x320
  http://www.egcap.com/